From a safe job to my own crêperie

Einfach machen.

Joline Morgane Seiwert

Founder of LAMOUR, one of the fastest-growing LinkedIn voices in the German-speaking region, speaker and athlete. She shows openly what entrepreneurship is really like and encourages young women in particular to take their dreams seriously.

Joline Morgane Seiwert in a white pinstripe blazer
Founder
LAMOUR
Business Creator
Speaker
& Athlete
15M+
Reach per year
25,000+
Followers on LinkedIn
16,000+
Followers on Instagram & TikTok
My story

Bonjour, I’m Joline.

01

Team lead at 21.

At 21 I became a team lead and learned early on what it means to take responsibility. But the safe career path never quite felt like me.

02

I quit my safe job for my dream.

At 24 I gave up my team lead position and quit my job to open my own crêperie, with zero hospitality experience. I grew up in France, surrounded by crêpes. Having my own crêperie is a full-circle moment for me.

03

LAMOUR is born.

In September 2024 my brother and I opened LAMOUR in Berlin, Prenzlauer Berg. We’ve run the crêperie together ever since.

04

My diary, just in public.

Since quitting, I’ve been sharing my journey on LinkedIn. First as a digital diary, today with more than 25,000 people. Since this year also on Instagram and TikTok.

05

Followers become guests.

Today, guests travel from all over Germany to eat crêpes at LAMOUR. With run clubs, a networking night for 100 founders and team events for companies, I bring my community into the crêperie.

“The perfect moment won’t come. You have to create it yourself and then just go.”
Joline Morgane Seiwert laughing in a white blazer
Keynotes & stage

I bring my story to the stage.

Keynote, panel or fireside chat: I talk openly about what it’s really like to open a crêperie young and with no hospitality experience, to become visible, and to simply go for it as a young woman.

01How a crêperie became known across Germany through social media
02Opening a crêperie with no hospitality experience
03Personal branding on LinkedIn
04Women in business & female empowerment
05Mindset, discipline & staying the course
Book me for your stage →
Work with me

What you can book me for

Speaking & talks

I talk about real life as a young founder, about visibility and the courage to just get started. As a keynote, panel or fireside chat.

  • Social media & community: turning followers into guests
  • Founding & entrepreneurship
  • Women in business & female empowerment
  • Personal branding on LinkedIn
  • Mindset, discipline & staying the course
Book me to speak →

Partnerships

I bring brands and products into my story and my community in a way that fits.

  • Sponsored posts on LinkedIn, Instagram & TikTok
  • Sports & running partnerships, event formats
  • Brand ambassador & long-term partnerships
  • Personal branding workshops & consulting
Partner with me →
Best of

Content that reaches millions

Sport

Entrepreneur and athlete.

What carries me as a founder is what I train when I run: keep going when it’s no fun, and stay calm when things get stormy. Three marathons, three half marathons and five Hyrox races later, sport is much more to me than exercise. It’s part of my story.

3x Marathon 3x Half Marathon 5x Hyrox

Podcast & Press

Podcast

She builds in Public

With my friend Lea I talk openly about life as a young founder and successor: the wins we celebrate and the challenges that keep us up at night. In German.

Listen on Spotify →
Joline Seiwert im STRIVE Magazine
Press · STRIVE Magazine
6 things to know before you go self-employed

Contact

Speaking, personal branding, partnerships or something else. Write to me and I’ll get back to you personally.

Joline Morgane Seiwert in profile, black and white

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